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Facebook Pixel: Deploy and Conquer
October 17 @ 6:00 pm - 8:00 pm
As the Facebook algorithm continuously changes, proper pixel deployment becomes increasingly important. Users, marketers, and developers alike must consider placement, triggering events, and what to ultimately do with the data. This talk will consider some best practices, choosing events, and how to leverage custom audiences using pixel data. It will also review inherent flaws in pixel deployment and how to incorporate data trends into a cohesive marketing plan.