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Using the Business Model Canvas for Strategic Thinking
March 23 @ 10:00 am - 1:00 pm
You will learn in many places that having a business plan is essential to success. Often, however, even if you have a template, it is hard to figure out where to start in building your plan. In addition, once you have a business plan it is all too easy to leave it on a shelf and not use it to manage your business strategy as you try to meet the challenges of a changing marketplace and competitive landscape. This session will introduce you to a tool and techniques for inventing your business model and keeping it up-to-date and in the forefront of all of your business decision-making. 1. Understanding what a Business Model is and how it works. 2. Understanding the Business Model Canvas and how to use it. 3. Understanding the nine parts of a Business Model and how they relate to each other. 4. Understanding how a Business Model relates to a Business Plan 5. Group techniques for working with the Business Model Canvas